The City Is Your Console (Case study)

"The City Is Your Console" is an experiential activation for PlayStation Latam that, through interactive projection mapping, would turn Museo Soumaya into a massive video game.

Using their phones and a "Swipe & Shoot" mechanic, the crowd would conquer the hexagons on the facade in real time, sparking a territory war that would turn this architectural landmark into the biggest console in the world.

To join the game, each person would sign up at their team's totem in the plaza, leaving their details on the spot so PlayStation could send them product information afterwards.